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HomeDairyBen & Jerry’s discuss ice cream developments forward of Free Cone Day

Ben & Jerry’s discuss ice cream developments forward of Free Cone Day



Free ice cream – what’s to not like? It’s been 45 years since Ben & Jerry’s began the now international pattern generally known as Free Cone Day. For someday a 12 months, the ice cream maker invitations anybody to come back into its scoop retailers and style its ice cream – then come again once more for extra, and extra (there’s no restrict on how a lot ice cream one can get, says the corporate).

Over time, the occasion – which first began in 1979 as a ‘thanks’ to prospects that helped maintain Ben & Jerry’s in its first 12 months of operation – has been adopted and tailored by different manufacturers, from Hagen Dazs to Dairy Queen.

Final 12 months was the primary time in 4 years that Ben & Jerry’s held Free Cone Day, and with greater than 970,000 scoops handed out throughout the globe, the corporate is now aiming to interrupt the 1-million scoop goal. It’s a dare that buyers could be blissful to finish come April 16.

“The primary Free Cone Day in 1979 was a ‘thanks’ to followers from co-founders Ben Cohen and Jerry Greenfield for protruding the primary 12 months with them – which occurred to be throughout one of many worst Vermont winters on document,” Lorena Di Troia, B&J’s R&D Lead – Europe, informed DairyReporter. “It’s nonetheless a day of thanks for our followers. The one actual variations are dimension and the truth that now Free Cone Day has gone international. Again then, it was a whole bunch of scoops, now we’re nearer to one million scoops being given away.

The 2024 version of Free Cone Day is ready for April 16, with activations happening in shops within the US in addition to in 35 different nations across the globe. New and unique flavors shall be obtainable on the day, together with the corporate’s conventional choices.

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