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Intelligentsia Espresso Opening First Worldwide Store in SeoulDaily Espresso Information by Roast Journal


Intelligentsia Korea Seochon 4

Inside the brand new Intelligentsia espresso store in Seochon, Seoul. All photos courtesy of Intelligentsia Espresso.

The winged brand of Chicago-born Intelligentsia Espresso is taking everlasting flight in Seoul, South Korea, contained in the espresso firm’s first worldwide location.

Occupying a renovated historic constructing in one of many metropolis’s oldest neighborhoods, Seochon, the espresso store formally opens this Friday, Feb. 23.

“Cautious consideration was paid to highlighting the pure parts of the constructing whereas modernizing the inside to accommodate a bustling espresso bar crowd,” Intelligentsia mentioned in an announcement of the brand new store as we speak. “A big glass roof hovers over the bar to spotlight the espresso and the craft of the baristas, whereas pure wooden and stone parts carry nature into the house.”

Intelligentsia Korea Seochon 5

The Seoul cafe is Intelligentsia’s thirteenth general, becoming a member of outlets in Chicago, Los Angeles, New York, Boston and Austin.

The store was made potential via an present relationship with Korean specialty espresso distributor MH Companions, which has helped popularize the model via bagged espresso and RTD drink gross sales over the previous decade.

“We labored very carefully with MH Companions on the design, construct out, menu choices, and coaching of the coffeebar crew,” Intelligentsia Espresso Director of Model Advertising Jonathan Gogel informed DCN this week. “We’ve been working with MH for 10 years, so they’re an extension of what we do in Korea. That is an official Intelligentsia coffeebar, and MH Companions are our native companions on the bottom serving to us carry this to life.”

Intelligentsia Korea Seochon 3

Gogel added that Intelligentsia stays “excited in regards to the development potential in Korea” and is exploring alternatives for extra areas in Seoul.

Within the meantime, friends to the inaugural cafe in Seochon can be handled to espresso-based drinks that includes Intelligentsia’s flagship Black Cat mix. The store can even supply a model of Intelligentsia’s “Brew to Order” program, which debuted exterior Los Angeles in 2022. In Seochon, the idea will enable for any accessible Intelligentsia espresso to be individually brewed via AeroPress or lever espresso strategies.

Intelligentsia Korea Seochon Exterior

“We’re excited to additional our dedication to the specialty group in South Korea the place a rising variety of espresso drinkers share our ardour for extraordinary espresso,” Intelligentsia Espresso CEO James McLaughlin mentioned in an organization press launch. “We consider espresso is a culinary expertise. Our aim is to carry this angle to South Korea and showcase the perfect we have now to supply in premium specialty espresso experiences, hospitality, and repair.”


Intelligentsia Espresso Seochon is positioned at 34, Jahamun-ro, Jongno-gu, Seoul, South Korea. Inform DCN’s editors about your new espresso store or roastery right here

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