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HomeCoffeeSpecialty Roaster Paso Paso Launches in Germany with Producer OwnershipDaily Espresso Information...

Specialty Roaster Paso Paso Launches in Germany with Producer OwnershipDaily Espresso Information by Roast Journal

Paso Paso coffee

Baggage of single-origin Paso Paso coffees from totally different producers. All photos courtesy of Paso Paso.

A brand new German espresso roasting firm known as Paso Paso presents a novel enterprise mannequin by means of which espresso producers have possession and management stakes.

Underneath the total title, “Paso Paso – Farmer Owned Espresso,” the corporate was created by former Ally Espresso specialty espresso sourcing director Bram de Hoog together with espresso producers from 4 totally different nations: Diego Robelo of Aquiares Property in Costa Rica; Diego Baraona of Los Pirineos in El Salvador; Hester and Dawit Syoum of Bette Buna in Ethiopia; Jorge Vasqúez, Daniela Vega and Alex Vega of Roble Negro in Costa Rica; and Silvio Sanchez of Santa Teresa de Mogotón in Nicaragua.

Every of the members is listed as a shareholder of the corporate, which relies in Hannover, Germany.

Los Pirineos

At Los Pirineos in El Salvador

“The worth of espresso soars after roasting, and our purpose is to make this added worth straight accessible to the espresso producers with none complexities,” de Hoog mentioned in an announcement of the corporate’s launch late final month. “Shared possession eliminates hurdles in in the present day’s espresso commerce, fostering open information sharing, suggestions, and empowering producers to symbolize themselves within the European market.”

The creation of Paso Paso bucks the normal worth distribution mannequin that has been firmly entrenched within the espresso trade. A latest survey of assorted espresso market actors led by the Specialty Espresso Affiliation discovered {that a} majority of respondents imagine worth ought to be “distributed in another way than it at the moment is,” with many agreeing that producers obtain a disproportionately low share of espresso’s worth.

Roble Negro

At Roble Negro in Costa Rica.

From a chook’s eye view, the Paso Paso mannequin vaguely resembles one which has been efficiently established by United States-based Pachamama Espresso, though the latter group is 100% farmer-owned whereas boasting a cooperative construction.

In final month’s announcement, Diego Robelo of the Costa Rican espresso property Aquiares mentioned he joined Paso Paso partly to have a direct connection to customers.

“We will management the entire provide chain and the patron can style the espresso as it’s purported to be,” Robelo mentioned. “Moreover, we are able to inform our story like we need to inform and at last, we need to perceive the patron dynamics and study from their world.”


At Aquiares in Costa Rica.

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